Three uses Yext Answers, the revolutionary site search solution that understands natural language and provides rich search results, to improve the customer experience on its website and reduce customer support submissions. The brand also uses insights from Yext Answers to take action on previously uncovered customer behaviours, search terms, and questions. "The amount of insight we've had around specific services and products that people are searching for has surprised us," says Johnston. "We've been able to get volumes of data. Where before, we would have had anecdotal feedback from stores or surveys, we can now tap into exactly what customers are searching for at the moment of highest intent. It's been brilliant."